Betsson acquires new brands

Oranjecasino together with Krooncasino sold to Betsson for 130 million Euros!

In February 2014 Oranjecasino and Krooncasino have been taken over by the listed company Betsson AB from Sweden

Oranje Casino was the oldest and most trusted online casino in the Netherlands.
oranje casino was renamed to Loyalcasino in May 2019

Swedish gambling operator Betsson AB has acquired Malta-licensed online gaming group Oranje and Kroon, which operates primarily Dutch-facing sites Oranje Casino and Kroon Casino. Betsson has agreed to an upfront payment of €40m in cash and €60m in Betsson shares. A further consideration of between €30m and €45m is expected, with the amount depending on how liberal the Netherlands’ liberalized online gambling market turns out to be – a riddle that isn’t expected to be solved until the Dutch finish implementing the necessary legislation by mid- to late-2015

oranjecasino casinoroyal

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In the run-up to the Act on the regulation of games of chance and the issue of licenses for this, Betsson expects to take his chance and has taken over Oranjecasino and Krooncasino from the current owners for the (large) amount of 130 million euros.

With the purchase, Bettsson tried to get a firm foothold in gambling Netherlands.

As stated, Betsson AB is a large listed company with an annual turnover of 280 million euros and has 6.7 million customers.
Oranjecasino and Krooncasino together had a turnover of 22 million euros in 2013 and together 209,000 casino players.

The current owners of Oranjecasino and Krooncasino will remain involved in business operations as advisors for the time being.

Through the acquisition, Betsson hopes to be one of the largest players in the Dutch gambling market after the regulation that will probably be completed in 2015.(extended to 2021)

Nothing changes for the players, they can just keep playing in their online casino on the same games and on the same website as before. Dutch customer service also remains the same!